Why is it valuable for your business to invest in something as small and insignificant as a corporate sign? At first glance, this is probably what you think: the logo doesn’t matter, why you need it, and even more so why to invest money in such insignificant things in the face of your other pressing commitments and expenses.
The logo is an element of the process that marketers call Brand Building. It is important to differentiate between the logo and your brand.
The brand is the overall vision, the combination of web and graphic design of a company that it uses to communicate with its customers and partners. The brand may even include a reserved phrase or slogan that is used to congratulate you on telephone conversations or a specific style of writing messages on social networks, etc. As a branding element, the corporate logo/logo plays a very significant role. The corporate logo plus the service or product you offer makes the first impression your customers make on your business. Logo design is the “face” of your business.
The role of the company logo is to position itself correctly in the mind of your potential customers, to make a lasting impression on the company. Which colour is right for your logo design – romantic red or conservative black/white? Is your style of work fragile and flexible, or rather branches to clean lines and geometric shapes? A professional graphic designer will ask you a lot of strange questions at first so that he can understand your style and concept of the company. The goal is to create a logo design that recreates your organization in the best and most accurate way. The look of your logo can get you on top or drive you out.
There is one very exact saying in this case: “They welcome clothes, they send in mind.” This is also true of business! It would take me between 20/40 seconds for each person to make an impression on the person they are communicating with. Everyone reacts emotionally to the subconscious level and appreciates everything that surrounds him. This is why the corporate logo is so important. It is your trademark that will introduce you to the world and communicate for you with your potential customers. When you place a logo on your corporate website, on a business card or promotional material, packaging your products, you are helping people identify it with your business.
Thanks to your logo design, your corporate fonts and colours, your partners and clients will recognize you for a split second in a market filled with numerous businesses and your competitors.
What is the cost of creating a logo?
The answer to this question is that the price of this service depends on the complexity of the design, the preferences of your business, the number of proposed logo design concepts. The company logo is an individual product whose price varies with the above factors.